ประสิทธิภาพ:Quality Is More Than Making a Good Product by Hirotaka Takeuchi and John Quelch From the Magazine (July 1983) Tweet Post Share Save Buy Copies Print Corporate executives and consumers have in recent years adopted divergent views of product quality. Several recent surveys indicate how wide the quality perception gap is: Three out of five chief executives of the countrys largest 1,300 companies said in a 1981 survey that quality is improving; only 13% said it is declining.1 Yet 49% of 7,000 consumers surveyed in a separate 1981 study said that the quality of U.S. products had declined in the past five years. In addition, 59% expected quality to stay down or decline further in the upcoming five years.2 Half the executives of major American appliance ma
Quality Is More Than Making a Good Product
by Hirotaka Takeuchi and John Quelch
From the Magazine (July 1983)
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Corporate executives and consumers have in recent years adopted divergent views of product quality. Several recent surveys indicate how wide the quality perception gap is:
Three out of five chief executives of the countrys largest 1,300 companies said in a 1981 survey that quality is improving; only 13% said it is declining.1 Yet 49% of 7,000 consumers surveyed in a separate 1981 study said that the quality of U.S. products had declined in the past five years. In addition, 59% expected quality to stay down or decline further in the upcoming five years.2
Half the executives of major American appliance ma